The Company's first headquarters was a flat in Milman Road, Reading and the operation was run by Miss Florence Parker, later Mrs Florence Carter - described by Dr Gattegno as the 'Mother' of the Company.
The picture to the right shows Quinten Hogg, then minister for Education discussing mathematics with Mrs Carter.
The demand for Cuisenaire Rods had grown considerably and the property at Crown Street was transformed into a factory/warehouse, with adequate accomodation for staff in sales, accounts and customer service. Demonstrators were appointed whose function was to provide help and give courses on the use of the rods to schools throughout the UK.
Articles appeared in the educational press in Britain and around the world and in the early 1960's the popular 'Tonight' programme featured the work and achievement with the rods in a south London school.
All these years later it is not uncommon for the children who began their work in mathematics using Cuisenaire rods to want them for their children's children.
Another ambitious project, launched under the editorship of Mrs Rachel Bleakley was aimed at conveying first hand information on careers to teenage readers. This series 'My Life and My Work' eventually comprising some 65 titles, was written by authors who were active in their various professions and successful - though not necessarily at the top, whose stories conveyed to young readers not only what was required to achieve entry to their particular field, but what it was like to be in it and in particular what were the spiritual rewards obtained through the work in question.